About What 90%?

The Problem

Most Christians are taught to tithe — and that's good. But the conversation usually stops there. Nobody talks about the other 90%. Where does it go? What companies does it support? What values does it fund?

The reality is that every dollar you spend is a vote. It supports a company, a culture, and a set of values. When Christians spend without thinking, their money often ends up funding content, causes, and corporations that directly contradict their faith.

Our Mission

What 90% exists to help Christians make intentional, faith-aligned spending decisions. We do this by:

• Curating organizations — Christian companies, ministries, and services that deserve your support
• Teaching stewardship principles — articles grounded in Scripture that help you think biblically about money
• Recommending resources — books, courses, and tools to deepen your understanding of faithful financial management

What We Believe

We believe that God owns everything (Psalm 24:1), that we are stewards entrusted with His resources (Matthew 25:14-30), and that how we spend matters just as much as how we give (Matthew 6:21).

We're not about guilt or legalism. We're about awareness and intentionality. Once you start seeing your spending as stewardship, you'll naturally want to align it with your faith.

Get Started

Ready to steward your 90% more faithfully? Here are three places to start: